Agentic Architecture for Complex
E-Commerce
By proven architecture approach in D2C Manufacturing & Retail we increase conversion by +35% in complex categories, automate 60% of support tickets and guarantee similar results.
Enterprise clients served as Chief Architect
About me
I partner with E‑commerce Directors in D2C Manufacturing & Retail brands challenged with low conversion in complex categories and high number of support tickets, so they can see +35% conversion growth in complex categories and 60% automated support tickets with ≥90% CSAT.
The results are achieved with a proven approach that combines modern data architecture, buyer & support AI agents.
For over 15 years, I've helped 30+ Digital Commerce teams (including ALDI, Siemens Healthineers, Hornbach, Pistor, Certeo) to launch in 16 countries, scale up to 50,000 orders/min or 300M-3B EUR annual GMV each.
Ex-Chief Architect @ Spryker
Led the technology roadmap across 11x product offerings in 5x product lines, scaling platforms used by 150+ enterprise customers operating €15B+ GMV and ranked #1 in Gartner B2B Commerce & Complex Business Models.
What Leaders Say
“Very early on, I realized that with Denis leading the architecture for the App Composition Platform, we were in safe hands. His experience allowed him to see how an architectural choice impacts different parties, including customers, developers, partners, and security. Apart from technology, Denis has a very deep understanding of Commerce. With AI becoming a table stake in every domain, especially in commerce, Denis's experience will be extremely valuable to companies and platforms alike that want to enhance their Commerce systems, with or without AI.”
“Denis played a central role in defining Spryker's core architecture and product direction during our key growth years. As Chief Architect, he helped evolve Spryker from an early-stage product into a global commerce platform now recognized by Gartner as a Leader. His rare combination of technical depth, business understanding, and execution discipline shaped many of the platform decisions that still drive value for customers today.”
“Denis was my lead architect and later my successor at Spryker. He quickly mastered the scope and complexity of the system and led the core architect team with confidence. He is always at the forefront of technology and highly enthusiastic about AI. Besides being a strong Chief Architect, he is a great team player, a hands-on developer, and I still enjoy brainstorming with him, even years after we worked together. I highly recommend him for CTO or equivalent roles that require deep technical skill, a pragmatic approach, and entrepreneurial spirit. I am happy to provide a reference call anytime.”
What I see behind E‑Commerce storefronts
Four challenges that slow down growth and drain resources
Low conversion on complex products
Customers can't find, compare, or configure the right product. Complex catalogs overwhelm buyers and kill conversion in categories that should be your highest margin.
Support ticket overload
Repetitive pre- and post-sale questions flood your support team. Questions that should be automated drain resources and slow response times.
Data chaos across systems
ERP, PIM, WMS out of sync: stale prices, wrong stock, inconsistent product info. Manual fixes pile up and no one fully trusts the numbers.
Stack AI initiatives
POCs that never reach production because the data layer isn't clean or the team lacks hands-on agentic engineering skills.
What I Do
Focused services for E‑commerce teams ready to grow with agents
Agentic Commerce Fast Track
Scoping, architecting, and leading quick time-to-market, high-ROI agentic initiatives: buyer assistants (+35% conversion in complex categories), support agents (60% automated tickets, ≥90% CSAT), and PIM agents.
Ecommerce Data Architecture
Audit and redesign your data layer — catalogs, pricing, stock, order flows. Resolve ERP/PIM/WMS inconsistencies and build the clean data foundation that agents depend on.
Spryker Project Architecture
Embedded technical leadership for Spryker programs. Stabilize Publish & Sync, Glue API, Import/Export, Backoffice; steer architecture across releases and migrations.
Agentic Engineering Workshops
This two-day, hands-on workshop helps software engineering teams move from ad-hoc AI usage to a structured, agentic development approach. Teams learn how to design, implement, and deliver software faster and with higher quality by combining clear specifications, agentic workflows, and collaborative coding practices across frontend, backend, and API layers.
Case Studies
Events Speaker
Spryker Excite, Berlin
Developing Packaged Business Capabilities (PBCs) on Application Composition Platforms (ACP)
Technology at Scale Panel
We discussed how large E-Commerce teams keep up with the vendor and industry changes.
Platform Engineering
Developer Experience (DX) in Enterprise E-Commerce Platforms
AWS Summit, Berlin
Rise of Composable Architectures based on Global Hyper Scalers.
Schedule a Call
Let's discuss your challenges and explore how we can work together.